Question: A great new idea is introduced ( something like being able to watch video on your smart phone. ) Some people begin to use the

A great new idea is introduced

(

something like being able to watch video on your smart phone.

)

Some people begin to use the new technology right away. Others never will. Studying who adopts a new technology when, and why they make that choice, is an example of:

A great new idea is introduced

(

something like being able to watch video on your smart phone.

)

Some people begin to use the new technology right away. Others never will. Studying who adopts a new technology when, and why they make that choice, is an example of:

Uses and gratification

Diffusion of innovation

Cathartic theory

Catalytic theory

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