Question: A hardware store gains subscribers to its email list by asking customers to sign up at in - store checkout, attending local events, and having
A hardware store gains subscribers to its email list by asking customers to sign up at instore checkout, attending local events, and having a signup form on its website. The most active subscribers are contacts at companies making commercial purchases.
Given these circumstances, which dynamic email segment would be the most ideal option for this business to identify inactive subscribers?
subscribers from the website form who haven't engaged in days
subscribers from event signups who haven't opened the last five emails
subscribers who made an instore purchase but haven't converted in days
subscribers who made an instore purchase but haven't engaged in days
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