A high-fashion brand is launching a new line of clothing targeting style-conscious preteens. Their mission is to
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Question:
A high-fashion brand is launching a new line of clothing targeting style-conscious preteens. Their mission is to become the most-recognized, bestselling brand for this demographic. Which of the following strategic objectives is most appropriate and realistic for their new venture?
Options:
- Improve quality control measures at the corporate level
- Devise a focused social media marketing strategy
- Collaborate with big-box stores for merchandising
- Increase shareholder value by 10% in the first quarter
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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