Question: A Honda representative has a solid relationship with Akash, a satisfied customer. Akash loves Honda and will not accept anything else. The representative determines that

A Honda representative has a solid relationship with Akash, a satisfied customer. Akash loves Honda and will not accept anything else. The representative determines that if Akash continues to do business with Honda every time he wants to purchase a new car, his total value to the company would be $

350, 000 .

This includes purchases made by customers who were referred to the firm by Akash. What has the Honda representative calculated?

Akash's customer lifetime value

The value of Akash's referrals

Akash's monetary and nonmonetary benefits

Akash's commitment to Honda

A Honda representative has a solid relationship with Akash, a satisfied

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