Question: A) . How canCustomer Service Management (CRM)and Process Mapping be used to bridge the relationship between processes and value? B) . Based on your response

A). How canCustomer Service Management (CRM)and Process Mapping be used to bridge the relationship between processes and value?

B). Based on your response to the first part of the question, let's take a look at a time during the height of the pandemic when the airline industry had to make some drastic decisions.

(i). How does CRM bridge the relationship between process and value in the CNBC video:How Airlines Park Thousands Of Planes?https://www.youtube.com/watch?v=xpIs8Y9vgSs&t=2s (ii). What specific concepts from Week 4 and Week 5 are also highlighted in the video?

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