Question: a) How do Polaroids distribution needs vary by subsidiary in Europe? What are the implications of these differences? You must consider the cultural diversity of

a) How do Polaroids distribution needs vary by subsidiary in Europe? What are the implications of these differences? You must consider the cultural diversity of the countries in Europe where Polaroid operates.

b) Should Polaroid implement a direct distribution strategy in Europe? If not what alternative do you recommend?

c) How should your recommendation be implemented? What implementation challenges do you foresee? How would you address those challenges?

d) What other changes do you recommend Polaroid make to its European logistics system?

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