Question: A ) How does McDonald s ensure customer satisfaction at its outlets? B ) What changes did McDonald s make to its production system after

A) How does McDonalds ensure customer satisfaction at its outlets? B) What changes did McDonalds make to its production system after the 2002perfect storm? Provide one piece of supporting evidence for each part (20 points).
How does McDonalds conduct product innovation? Hint: Create new products. Provide two examples from the DVD (20 points).
A)What are some of the concerns raised about McDonalds products? B) Do you feel McDonalds has responded appropriately to its critics? Provide one piece of supporting evidence for each part (20 points).
What are some of the new technologies or product delivery strategies used by McDonalds to increase their customer base? Hint: product innovation and production system are different from product delivery. Provide two examples (20 points).
A) What marketing strategies does McDonalds use? Provide 2 examples. B) Do you feel they are appropriate? (20 points) Why or why not?

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