Question: A how to article on taking a brand global stated, Know your audience. Formulaic store designs and merchandise strategies from a brand s native home

A how to article on taking a brand global stated, Know your audience. Formulaic store designs and merchandise strategies from a brands native home dont always fly in increasingly savvy global urban markets.
Which of the following concepts is this statement referring to?
Question 11 options:
cultural homogenization
cultural divergence
diffusion barriers
expansion diffusion

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