Question: A human resources manager for an engineering firm needs a training program for the company's employees. The manager researches a few companies that can provide

A human resources manager for an engineering firm needs a training program for the company's employees. The manager researches a few companies that can provide the training and compares the formats, pricing, and content of the programs. The HR manager is involved in the

_____.

.

product lifecycle

.

buy cycle

.

needs awareness process

.

customer journey

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