Question: A ( I ) q , is defined as a tangible good, service, idea, or some combination of these that satisfies consumer or business customer

(

) q,

is defined as a tangible good, service, idea, or some combination of these that satisfies consumer or business customer needs through the exchange process.

.

Augmented product

.

Product

.

Service

.

Core product

.

Innovation

A(I)q, is defined as a tangible good, service, idea, or some

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