Question: A _ _ _ _ _ _ _ _ identifies ( 1 ) a firm's target market ( s ) , ( 2 ) a

A ________ identifies (1) a firm's target market(s),(2) a related marketing mixthe four Ps, and (3) the bases upon which the firm plans to build a sustainable competitive advantage
Question 5 Answer
a.
Marketing strategy
b.
Marketing campaign
c.
Marketing ploy
d.
Guerrilla marketing action
e.
Integrated Marketing Campaign

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