Question: a) In order to consider expanding, it is important for Judy to consider and explain some details and facts listed below in bullet points: (3

a) In order to consider expanding, it is

a) In order to consider expanding, it is important for Judy to consider and explain some details and facts listed below in bullet points: (3 marks) Judy feels that they need to identify market segments to see who the customers are. Select, and explain, one market segment method Judy could use and why you chose that method. There is also a need to understand the financial aspects to the 'Servery'. Explain what is cash flow and the cash flow method she would need to consider. Describe what is corporate-level strategy and select one that you feel best applies to the 'Servery'. b) If Clara is looking at the expansion of the 'Servery', consider the four areas of the management process and explain each area and apply them to the areas of the restaurant.- (4 marks) c) Clara is also interested in doing more catering as mentioned but not sure if this is a good option. As a result, she is going to need to do market research. Select one method of market research and explain what it is and how it would apply to the catering option

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