A. Instructions

This is a take-home activity with access to the book

and class materials.

Your objective is to write an extended essay following

the conventions: theoretical support, example, and

reflection.

Choose TWO OUT OF THE THREE ESSAY

QUESTIONS PROVIDED. Submit your answers clearly

outlined with titles and in one single file. No extra

credit for answering all three.

Each out of two answers should be 400 to 600

words plus title page, references, and appendices

PER ANSWER. That makes the total number of words

for two answers- 800 to 1200. Only word files (No

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18/05/22, 1:46 PM Page 1 of 1 UNIVERSITY CANADA WEST MRKT 623-07/ SPRING 2022 MIDTERM RESEARCH ESSAY ACTIVITY Please, see the questions below the instruction. A. Instructions This is a take-home activity with access to the book and class materials. Your objective is to write an extended essay following the conventions: theoretical support, example, and reflection. Choose TWO OUT OF THE THREE ESSAY QUESTIONS PROVIDED. Submit your answers clearly outlined with titles and in one single file. No extra credit for answering all three. Each out of two answers should be 400 to 600 words plus title page, references, and appendices PER ANSWER. That makes the total number of words for two answers- 800 to 1200. Only word files (No PDF or PPT). You are expected to provide original references to complete your arguments. You can naturally refer to the textbook and class notes for context only. You can use graphic support within space limits and following referencing rules. Submit your files in the Turnitin dropbox found in the WEEK 6 tab in the courses Moodle space. This exam\'s weight is 15% of your course grade. Deadline: May 20th, 11:59PM /23:59 Vancouver time. No exceptions. 24:00/12:00 AM and later submissions 10 points deducted per day. Do not risk it. B. Questions 1. Omni-channels is the first strategic approach in the course. Please explain in your own words: a. What is the process of evolution from Multi- channel into Omni-channel Digital marketing Strategy? Support your answer with specific examples. b. How is Omnichannel related to the ideas of seamless communication and user experience. Main key points to pay attention to while answering the first question: Answer both parts of the question Provide examples 2. Web design matters a lot for the user experience. Using \"three questions\" framework and \"trust symbols\" - do a brief analysis of the homepage of the financial technology company web site ...

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