A $\_\_\_\_\_$ is a symbol or a pictorial design that distinguishes a product from its competitors' offerings.

Group of answer choices

water mark

brand mark

category tag

brand dress

Flag question: Question $2$

Question $21$ pts

According to the Young & Rubicam's BrandAsset Valuator model, brand relevance is a dimension of brand personality that refers to:

Group of answer choices

the real and perceived appropriateness of a brand to a big consumer segment.

the way in which brand equity is assigned to the brand by evaluating institutions.

the extent of consumer awareness of a brand and understanding of what kind of product it stands for.

a brand's ability to stand apart from competitors.

Flag question: Question $3$

Question $31$ pts

Jessica is planning a vacation and is interested in taking a cruise. She's starting to research cruise lines and prices and had hoped to take a cruise with her husband over the Christmas holidays. She's learning that the prices for a cruise are much higher for cruises that depart between December $22$nd and January $3$rd$.$ However, she notices that prices are somewhat lower from January $4$th through March $1$st$.$ Which aspect or characteristics of services does this difference in price reflect?

Group of answer choices

Companies cannot easily standardize services.

Services are perishable.

Services are inseparable from the service providers.

Services are intangible.

Flag question: Question $4$

Question $41$ pts

Specialty products are:

Group of answer choices

products marketed to consumers who may not yet recognize a need for them.

products purchased on the spur of the moment.

products with unique characteristics that cause buyers to crave those brands.

products bought in response to unexpected and urgent needs.

Flag question: Question $5$

Question $51$ pts

A market penetration strategy seeks to increase sales of existing products in existing markets.

Group of answer choices

True

False

Flag question: Question $6$

Question $61$ pts

Milk is an example of a convenience product.

Group of answer choices

True

False

Flag question: Question $7$

Question $71$ pts

$$Dave is a consultant who advises manufacturers on issues related to maintenance, repair, and operations in their factories. Dave supplies a$($n$)$:

Group of answer choices

$$Business service

$$Component service

$$Collaborative service

$$MRO product

$$Internal service

Flag question: Question $8$

Question $81$ pts

International Business Machines decided to brand its products under its acronym IBM. From a marketing perspective, this was a smart idea because as a brand name, IBM:

Group of answer choices

can easily be expanded to suit innovative advertising campaigns.

accurately describes the products it manufactures.

is easy to pronounce, recognize, and remember.

is easy to translate into any language.

Flag question: Question $9$

Question $91$ pts

Susan has noted the growing popularity of blow$-$dry$-$only salons with busy customers who need last$-$minute hair care or touchups. Now she is opening her own. To maximize her opportunity for success, Susan should strive to: Select all that apply.

Group of answer choices

Promote the salon in as many media as possible

Offer late$-$night and weekend hours

Locate the salon in a visible location

Promote the salon in a few prestigious media

Not require appointments

Flag question: Question $10$

Question $101$ pts

Shopping products typically cost less than convenience purchases.

Group of answer choices

True

False