A $\_\_\_\_\_\_\_$ is helpful for companies to decide whether to respond to online comments.

Customer data

New products or services

Mentions

Growth opportunities

Recognition

Congratulations

Thank you$/$appreciation

Sympathy

Provide additional information

Translate to their native language

Follow up to make sure it was received

First research expectations and suitability

$$Congratulations for graduating!$$

$$We are sorry for your loss.$$

$$We appreciate your loyalty.$$

$$Come in for a $10\%$ birthday discount on a $$100$ purchase

flexible

available

friendly

reliable

accommodating

yes$/$no

open ended

specific to the purpose of the request

Confident

Indirect

Polite

Imperative

Any

Only written

Only verbal

Nonverbal

A $$like$$ on social media

A positive online review

A $$thank you$$ from a customer to associate

Weekly $$shout$-$outs$$ from the CEO on the company$$s int

Data analyses

Persuasive messages

Bad$-$news messages

Positive and neutral messages