A $\_\_\_\_\_$ is used by a company to explain, in simple and concise terms, its purpose$($s$)$ for being. The statement is generally short, either a single sentence or a short paragraph.

$[$ Choose $]$Political element of PESTEL analysis$$Substitute$$Socio$-$cultural element of PESTEL analysis$$Core Competency$$Threat $($from a new entrant$)$Resources$$Direct competitor$$Porter$\text{'}$s Five Force Analysis$$Economic element of PESTEL analysis$$Vision statement$$Industry attractiveness$$Capability$$Mission statement$$