A] It is important to recognize and note that no advertising medium is always the best. The value or worth of a medium depends on the circumstances confronting a brand or product at a particular time. Thus, which medium is "best" depends entirely on several factors. List and explained briefly four (4) of these factors. 10 Marks B) The dilemma marketing communication managers face is determining what advertising and promotional spending levels are "too little" or how much is "too much". Discuss the Competitive Parity method of promotional budgeting. What are the criticisms of this method? 10 marks Question Five Lapses and moral indiscretions sometimes occur when trying to meet business goals or objectives. Ethics in this context involves matters of right and wrong, or moral, conduct pertaining to any aspect of marketing communications. Unethical advertisement is knowingly creating advertising that contains many unacceptable techniques. Discuss with examples, five (5) elements that may be contained in an advertisement to make it unethical advertising