A: It seems as if our ongoing package loss and damage dilemma remains unresolved. Take a look at these numbers from the past couple of years.

B:This is horrible. Is it true that human error has been determined as the primary cause?

A: Yes, my team was able to figure that out based on some anlysis.

B: I'm even more shocked that this is happening since we have mandatory monthly training on package handling and case for all our employees.

A: And they complain a lot about the monthly training , but still we have these horrible numbers! we need to change how employees are motivated so they won't lose or damage so many customer packages at our sorting facilitties.

Bases on what A is saying, company needs to utilize a theory that deals with how the consequences of a certain behavior affect future behavior, as opposed to employee individual needs or thinking. What type of motivational theory should be utilzing here:

1. Reinforcement or Operant Conditioning

2. LMX or Leader-member exchange

3. Self-fulfilling prophercy

4. Content