Question: A. John Deere ran a relationship campaign in 2016. A direct mail was sent to 25,000 potential customers at a total cost of $350,000. What

A. John Deere ran a relationship campaign in 2016. A direct mail was sent to 25,000 potential customers at a total cost of $350,000.

What is the cost per thousand for this campaign?

B. John Deere received responses from 800 customers. What is the response rate and the cost per response?

C. Of the 800 customers that responded, 600 placed an order for John Deere equipment. What is the cost per order?

D. Each sale provides John Deere with a profit of $75. What is the ROI of the campaign?

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