A key difference between the market$-$driven approach to developing plans and strategies and the Social Marketing Wheel proposed by NCI is:

$1.$

One is a wheel, whole one is sequential

$2.$

In the commercial approach to developing market$-$driven plans there is a focus to determining the competitive differential advantage

$3.$

The market$-$driven approach underscores the need to develop effective promotional strategies

$4.$

While both highlight the importance of promotion, the commercial approach utilizes social media