Question: A large grocery store would like to study how consumers respond to signage in grocery store aisles. They recruit several volunteers to participate in neuromarketing

A large grocery store would like to study how consumers respond to signage in grocery store aisles. They recruit several volunteers to participate in neuromarketing research. The grocery store found that every time the volunteers saw signage that said "Buy One, Get One Free" there was a physiological response and the customer purchased the item. With this information, the grocery store should:

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remove all store signage as it is unethical to influence customers in this way.

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require all customers to wear sensors in store to measure their physiological responses.

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place more "Buy One, Get One Free" signage throughout the store to spur purchases.

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do nothing. Neuromarketing is too new of a technology to base any decisions on

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A large grocery store would like to study how consumers respond

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