Question: A large pet store is interested in developing closer relationships with its customers and their pets. The store is considering investing in pet friends program

A large pet store is interested in developing closer relationships with its customers and their pets. The store is considering investing in pet friends program that will send birthday cards to customers pets and remind pets owners of important dates(vaccinations, birthdays etc.,). How could the pet store use the concepts in database marketing to determine if this is a good investment?

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