A 'launch' may be expanding channels for a current offering or revising/repositioning how it's marketed &/or to whom. Home offices' vital role in covid19 offers a new 'lens' through which to see NPD gaps.

Assume your Home Office isn't perfect; the workstation chair isn't comfortable.

2) List relevant current 'solutions/offerings' at major expected points of distribution in Canada - eg the sku's offered via Amazon, Wayfair, Staples, Canadian Tire,

3) Elevate your perspective from 'items/ offerings'; instead, observe and then list the 'types'

(categories, market segments) of solutions; give a brief description of each 'type'.

4) Select ONE OFFERING (sku); provide detail on the ("Client") Company that supplies it (identity,

location, global revenue, brands & product line, etc) , the channels/banners the sku is sold through.

5) For this One Offering, list Target traits of the subsegment who find the offering closest to optimal (refer to this as 'Target1') and defend your view. List traits of 1 'next in line' Target2 (may depend on eg occupation, income, gender, age, health/ health needs, space availability, space constraints, etc).

6) Include a basic Persona or Avatar of Target1

7) Show Target1's Weights (1st part of External Screen) ie attributes' importance in a Screen table.

Briefly defend your thinking with a short paragraph.

8) Include Columns for the One Offering + 3 Closest Competitive alternatives & how Target1 scores each of them. Briefly defend your thinking with a short paragraph.

9) Sum the scores; provide an Exec Summary of what you found for the Client.

10) State your Recommendation(s) for Client Growth [may include eg specific opportunities to market differently eg connect w Target2, expand to different high-fit channels, add specific features, consider feature tradeoffs, acquire new high-fit license (a brand that is not in conflict), etc]