Question: A leading consumer electronics company is facing declining sales for its flagship smartphone model. The company s management has decided to initiate a new product

A leading consumer electronics company is facing declining sales for its flagship smartphone model. The company

s management has decided to initiate a new product development process, starting with internal idea generation. Describe how the company could effectively use its internal resources to generate new product ideas. What are the potential challenges and benefits of relying solely on internal sources for idea generation?

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