A life-changing event occurred when I found myself single in a massive house with empty spaces. The home was full of memories and due to unavoidable circumstances, moving was not an option. In an attempt to dull some memories, the only option was to change the dcor. Paint and curtains do make a difference; however, it does not fill empty spaces. In the primary bedroom, there was one space begging to be filled. My room is my sanctuary, where I contemplate the world around me, encourage myself, and reinvent my look on occasion. I always wanted a fancy, full-length standing mirror with a decorative frame. I already owned a full-length mirror attached to the closet door. It has a simple frame and it serves its purpose. Nevertheless, I wanted a large fancy mirror and now I had the space for it.

While decorating the home, I delayed the purchase of a fancy mirror because it was a want and not a need. Unknowingly the 4 Ps of the marketing mix were in play. I began an online search to learn about different products, the design, the packaging, and the brand (Paxton & Patterson, 2017). The price was concerning because I had a predetermined amount I would spend. The retail price was not only a concern but also learning if any discounts were available for a standing full-length mirror as they were pricey (Paxton & Patterson, 2017). The selection was vast, so I began reviewing promotions to learn about how this product was being promoted via advertising, personal selling, or emails (Paxton & Patterson, 2017). There were some great deals advertised by offline and online places. Surprisingly, within minutes, I began receiving emails about similar products. Then the question became if I were to make a purchase, would it be at a retail location or via delivery? It was a hard decision because the thought of delivering a mirror invoked the image of breakage. The control freak in me would want to pick up the product if I made a purchase, but if it were delivered, the seller would have to replace it if it arrived broken, one of Amazon's perks.

After a long search and going back and forth in my mind that the purchase would be a want versus a need, a product on Amazon attracted my attention. They promoted this product with a 25% discount, free returns, and free two-day delivery. The product description was also attractive, the mirror has a high-definition reflection, and explosion-proof material, which means if it were to break, it would not shatter making it a safe, copper-free silver mirror, environmentally friendly, it will not rust, and it is versatile from mounting to standing. The main selling point was the product's decorative champagne-colored mosaic shiny, textured frame, its large 6ft rectangular stature, five-star reviews, and the price was ideal. I purchased it, the packaging was sturdy, the mirror was intact, and it was stunning. Most of all the space was filled, and I got what I wanted. The strategy behind this campaign was to attract customers who are decorting or redecorating by promoting a good quality product at an affordable price online, and it could be delivered quickly without incident.

References

Paxton, & Patterson. (2017, March 14). The 4 Ps of the marketing mix simplified. Retrieved from YouTube: YouTube. https://www.youtube.com/watch?v=Mco8vBAwOmA

QUESTIONS:

• Ask a question about or offer an insight you gained from the example your colleague described.
• Provide an additional idea for what the strategy behind the campaign was that impacted your colleague.
• Provide an additional or alternative perspective on which of the 4 Ps of the marketing mix played the largest role in their decision-making.