A linear programming computer package is needed. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising a tematives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online 300,000 54,000 120,000 Audience per advertisement Cost per advertisement $2,000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized (a) If the promotional budget is limited to $27,400, how many commercial messages should be run on each medium to maximize total audience contact? Television 9 X Radio 19 X Online 10 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget 18,000 X Radia Budget Online Budget 6.000 Total Audience 5624000 X (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.) 15391 Need Help? Read It Submit Answer A linear programming computer package is needed. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising a tematives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online 300,000 54,000 120,000 Audience per advertisement Cost per advertisement $2,000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized (a) If the promotional budget is limited to $27,400, how many commercial messages should be run on each medium to maximize total audience contact? Television 9 X Radio 19 X Online 10 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget 18,000 X Radia Budget Online Budget 6.000 Total Audience 5624000 X (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.) 15391 Need Help? Read It Submit