Question: A localization strategy is most appropriate when there are relatively few differences from one location to another. consumer tastes and preferences are universally similar. consumer
A localization strategy is most appropriate when
| there are relatively few differences from one location to another. | ||
| consumer tastes and preferences are universally similar. | ||
| consumer tastes and preferences differ substantially across nations. | ||
| there is no need to customize products. | ||
| local demand and national demand are equal. |
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