A long weekend is coming up, which is traditionally a time when a large number of tourists arrive at the hotel. A conference fee includes all meals and beverages and a discounted room rate. This means that only 20% of the rooms can be sold at the rach rate and there is not much opportunity for on-selling the hotel's services and facilities. What will the impact of the conference be on the month's budget? What is the effect of having full occupancy with low revenue generation? How will this affect cashflow in the different departments? Why is it important to interpret budget targets correctly?