A mail-in rebate form is printed on the side of every High Liner box of breaded fish. It allows the consumer to mail in the UPC along with the form and receive a $2 rebate. If a 700 g box of fish is normally sold to grocery stores for $3.50, costs are 40% of the regular unit selling price, and expenses are 20% of cost, what is the expected profit under the rebate program? Assume that only 25% of rebates are actually redeemed and that rebate marketing expenses are $0.15 per box.

Answer rating: 100% (QA)

To calculate the expected profit under the rebate program well need to break down the variou... View the full answer