Question: A manager at Netflix has a dashboard that allows them to view in real time how much profit they make per customer, per dollar of

A manager at Netflix has a dashboard that allows them to view in real time how much profit they make per customer, per dollar of ad spend, and the percentage of customers who have recently canceled. What does this describe?

Marketing information systems

Marketing decision support systems

Marketing analytics

Single

-

source data

A manager at Netflix has a dashboard that allows them to

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

A test is given to a sample of 100 students. Suppose the test scores are 25, 64, . 35. Calculations show that 25 + 64 +...+ 35 = 3,900 and 252 + 642 +.+352 = 166,356. The standard deviation is...

\fThis is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does...

Please design a data warehouse using star schema or snowflake schema that solves a specific business intelligence task that you come up with. Only one fact table is needed. You will need to...

contributed articles DOI:10.1145/ 2602574 How to use, and influence, consumer social communications to improve business performance, reputation, and profit. BY WEIGUO FAN AND MICHAEL D. GORDON The...

A manager at Netfix has a dashboard that allows them to view in real time how much profit they make per customer, per dollar of ad spend, and the percentage of customers who have recently canceled....

1. a) in the case of law firm Bryan Cave discussed above, the use of BI technology to improve the availability, access, and presentation of existing information allowed them to provide tailored and...

hi. I'm stuck with a report whose Chic Paints Ltd. and I am finding difficulty to answer some questions such as the organisations accounting system requirements including hardware and software...

13-30 The success of a blockchain approach is largely dependent upon the cooperation of the many parties in the ad buying process. What arguments could Nestle and other likeminded companies use to...

13-31 What role, if any, could consumers play in encouraging more accountability among the parties in the digital advertising process? What arguments might convince consumers to do this? 13-32 Beyond...

Compute the profit (loss) per customer for the retail customer and business customer first using original cost system then using the ABC System. For this purpose, use the cost data in Exhibit B. Show...

1. Compute the profit (loss) per customer for the retail customer and business customer first using original cost system then using the ABC System. For this purpose, use the cost data in Exhibit B....

Knowing that portions AC and BC of cable ACB must be equal, determine the shortest length of cable which can be used to support the load shown if the tension in the cable is not to exceed 725 N....

Why is fraud so prevalent in bankruptcy and divorce cases?

Which of the following are investing activities? Multiple select question. Paying dividends Paying interest Selling a building Paying employees Purchasing land Purchasing a building

Bond X is noncallable and has 20 years to maturity, a 9% annual coupon, and a $1,000 par value. Your required return on Bond X is 12%; if you buy it, you plan to hold it for 5 years. You (and the...