Question: A manager is deciding between two marketing campaigns: - Campaign A will generate net returns of $100,000 one year from now a three years from

A manager is deciding between two marketing campaigns: - Campaign A

will generate net returns of $100,000 one year from now a three

A manager is deciding between two marketing campaigns: - Campaign A will generate net returns of $100,000 one year from now a three years from now. - Campaign B will generate net returns of $35,000 one year from now an three years from now. The required rate of return is 7.00%. a. What is the Discounted Cash Flow (DCF) of Campaign A? b. What is the Discounted Cash Flow (DCF) of Campaign B? Found to the nearest cent. c. Which campaign is economically better for the company? Campaign A Campaign B A manager is deciding between two marketing campaigns: - Campaign A will generate net returns of $100,000 one year from now a three years from now. - Campaign B will generate net returns of $35,000 one year from now an three years from now. The required rate of return is 7.00%. a. What is the Discounted Cash Flow (DCF) of Campaign A? b. What is the Discounted Cash Flow (DCF) of Campaign B? Found to the nearest cent. c. Which campaign is economically better for the company? Campaign A Campaign B

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