Question: A manager wanted to learn how customers would react to some new product displays. To collect this information, she posted employees near the display and

A manager wanted to learn how customers would react to some new product displays. To collect this information, she posted employees near the display and had them record how long customers looked at it, whether they picked up the item, and if they took the item with them. In this case, she is using________ for her market research.
Question 1 options:
A)
situation analysis
B)
secondary data
C)
in-depth interviews
D)
observational data
E)
focus groups

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!