Question: The marketing researcher for a manufacturer of designer clothing for infants and toddlers has submitted a report on potential segments for expansion of its
The marketing researcher for a manufacturer of designer clothing for infants and toddlers has submitted a report on potential segments for expansion of its marketing efforts. She noted an increase of professional women over the age of 35 who are leaving their jobs to have their first babies. She described this segment as a potential new market to target with the company's current line of clothing. What would such a growth strategy be called? A) Product development B) Diversification OC) Market development D) Market penetration The marketing researcher for a manufacturer of designer clothing for infants and toddlers has submitted a report on potential segments for expansion of its marketing efforts. She noted an increase of professional women over the age of 35 who are leaving their jobs to have their first babies. She described this segment as a potential new market to target with the company's current line of clothing. What would such a growth strategy be called? A) Product development B) Diversification OC) Market development D) Market penetration The marketing researcher for a manufacturer of designer clothing for infants and toddlers has submitted a report on potential segments for expansion of its marketing efforts. She noted an increase of professional women over the age of 35 who are leaving their jobs to have their first babies. She described this segment as a potential new market to target with the company's current line of clothing. What would such a growth strategy be called? A) Product development B) Diversification OC) Market development D) Market penetration The marketing researcher for a manufacturer of designer clothing for infants and toddlers has submitted a report on potential segments for expansion of its marketing efforts. She noted an increase of professional women over the age of 35 who are leaving their jobs to have their first babies. She described this segment as a potential new market to target with the company's current line of clothing. What would such a growth strategy be called? A) Product development B) Diversification OC) Market development D) Market penetration The marketing researcher for a manufacturer of designer clothing for infants and toddlers has submitted a report on potential segments for expansion of its marketing efforts. She noted an increase of professional women over the age of 35 who are leaving their jobs to have their first babies. She described this segment as a potential new market to target with the company's current line of clothing. What would such a growth strategy be called? A) Product development B) Diversification OC) Market development D) Market penetration
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