A manufacturing company producing a single product sells it at Rs. 60 per unit. The unit variable cost is Rs. 42 and the fixed cost amounts to Rs. 15 lakhs per annum. with the data you are required to calculate the quantum of advertising expenditure permissible to increase the sales by Rs. 1,70,000

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Given Data Selling Price per Unit SP Rs 60 Variable Cost per Unit VC Rs 42 Fixed Cost FC Rs 15 lakhs ... View the full answer