$$A market forecast is $\_\_\_\_\_\_\_\_.$

Answer

the expected level of company sales for a given time period based on market trends and company marketing efforts

$$the market demand projected for a future time period

the total volume that could be bought by a defined customer group in a defined geographic area in a defined time period in a defined marketing environment under a defined marketing program

the company$$s estimated share of market demand at alternative levels of company marketing effort in a given time period

the maximum sales that can be achieved in an industry during a given period, under a given level of industry marketing effort, and under extant environmental conditions