Question: A market orientation is key because: Question 2 3 Answer a . It focuses on what competitors do and enables the company to out -

A market orientation is key because:
Question 23Answer
a.
It focuses on what competitors do and enables the company to out-manoeuvre them
b.
It delivers communication messages the customers will find persuasive
c.
It helps the company to produce the products the customer will buy
d.
It allows the company to create a holistic marketing strategy for a specific target market which has been carefully selected

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