A Market research firm Mark Research & Consulting (MRC) is engaged by their client, a two-wheeler automobile company based in Pune. Project is to conduct a research about potential for a new trendy electric two-wheeler product priced at Rs 85,000/-. MRC used social media and collected data from two-wheeler users in Pune. Data included age, profession, income range, education level, marital status, current type of vehicle, make of vehicle, price of vehicle, year of purchase, distance driven on weekly basis, interest and hobbies, mileage of vehicle. As a business analyst, you would like to analyze this data on various parameters such as make of two-wheeler and km driven, mileage of vehicle, age of rider and choice of vehicle etc. What will be different descriptive analytics you can derive from above mentioned data? What excel or R techniques will you use for this data analysis?

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