A market research team is assigned the task to identify the typical customer profile for each treadmill
Question:
A market research team is assigned the task to identify the typical customer profile for each treadmill product offered by CardioGood Fitness. The market research team decides to investigate whether there are differences across the product lines concerning customer characteristics. The team decides to collect data on individuals who purchased a treadmill at a Fitness Concept at Queensbay Mall store during the prior three months. The data are stored in the FitnessConcept file. The team identifies the following customer variables to study: product purchased TM195, TM498, or TM798; gender; age in years; education in years; relationship status single or partnered; annual household income (RM); the average number of times the customer plans to use the treadmill each week; the average number of miles the customer expects to walk/run each week; and self-rated fitness on a 1-to-5 ordinal scale, where 1 is the poor shape, and 5 is excellent shape.
a. Question a has been posted separately.
b. Write a report to be presented to the management of the Fitness Concept, detailing your findings.
Business Statistics A First Course
ISBN: 978-0321979018
7th edition
Authors: David M. Levine, Kathryn A. Szabat, David F. Stephan