Question: A marketer has various groups to target but notices that the needs of the various segments aren't very different. What should the marketer do in

A marketer has various groups to target but notices that the needs of the various segments aren't very different. What should the marketer do in this instance?

Multiple choice question.

disregard these market segments altogether

continue to look for differences in the needs of the buyers in the segments

treat each group as unique and market to them differently

combine the various groups into fewer segments

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