Question: A marketer who understands will recognize that two people who are the same age, live in the same town, and have the same occupation could
A marketer who understands
will recognize that two people who are the same age, live in the same town, and have the same occupation could have very
different buying habits if one of those consumers is unmarried and the other is married with small children.
consumer attitudes
the influence of opinion leaders
the influence of time
the family life cycle
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