Question: A marketer wishes to evaluate a two-mile area around a street address that is proposed as a site location for a retail store. The only
A marketer wishes to evaluate a two-mile area around a street address that is proposed as a site location for a retail store. The only records found provide the data at a county level. Which disadvantage associated with secondary data has the marketer encountered?Question 2 options:Timeliness of the secondary dataDiffering definitions used to classify the dataIncompatible reporting unitsMismatched measurement units
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