Question: A marketing concept is . . . . Is a principle or philosophy that holds that achieving organizational goals depends on: knowing the needs and

A marketing concept is ....
Is a principle or philosophy that holds that achieving organizational goals depends on:
knowing the needs and wants of target markets, and delivering the desired products.
Is the type of marketing media used by a company.
Is required only when the company is changing CEOs.
the same as a marketing plan.

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