A marketing manager is considering the following advertising media to promote a new product. Type Audience Reached/Ad
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A marketing manager is considering the following advertising media to promote a new
product.
Type Audience Reached/Ad Cost/Ad Maximum No. of Ads
TV 50,000 $3000 10
Radio 25,000 $1000 15
Newspaper 10,000 $500 30
The marketing manager has established the following goals, stated in no particular order, for the advertising campaign:
Goal 1: Reach at least 500,000 individuals.
Goal 2: Limit the total spending to $150,000.
Formulate and solve this goal programming problem.
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