A marketing manager is developing a campaign to target specific market segments. Which factor must the marketing department separate, identify, and evaluate? Company competitors Customer characteristics Company strengths Trends in the market A marketer decides to use a community spokesperson in an advertisement. What kind of influence on consumer behavior does this represent? Reference groups Price range Product design Media selection A customer purchases fair trade branded chocolate because of the fair trade story on the packaging. What type of decision-making is being used by this customer? Fairness principle Ethical consumerism Rights approach Market orientation