Question: A ' marketing objective should be expressed in clear, simple terms; be specify a time frame for completion; and ensure the marketing objective is with

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marketing objective should be expressed in clear, simple terms; be specify a time frame for completion; and ensure the marketing objective is with both business

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unit and corporate strategies.

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encompassing; consistent

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legalistic; aligned

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precise; centralized

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measurable; consistent

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detailed; decentralized

A' marketing objective should be expressed in clear, simple terms; be

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