Question: A marketing plan begins with a ( n ) which presents a brief summary of the main goals and recommendations of the plan for management

A marketing plan begins with a(n) which presents a brief summary of the main goals and recommendations of the plan for management review.
Select one:
a. executive summary
b. action program
c. opportunity analysis
d. threat analysis
e. budget
A marketing plan begins with a(n) which presents a brief summary

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