Question: A Marketing Plan: is a formal document used in long - range planning. must include an organizational mission statement. includes marketing objectivives that must be

A Marketing Plan:
is a formal document used in long-range planning.
must include an organizational mission statement.
includes marketing objectivives that must be measureable.
provides a snap-shot of the company's current situation.
All the above are true concerning a marketing plan.
A Marketing Plan: is a formal document used in long-range planning.

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