A marketing plan is a road map for an organization's marketing activities for a specified future period

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A marketing plan is a road map for an organization's marketing activities for a specified future period of time, such as 1 year.

Apple Inc. is one of the world's most admired brands, with the iPhone being its most iconic and successful product. Apple is driven by its mission statement, which is "bringing the best user experience to its customers through its innovative hardware, software, and services." Consider that Apple is launching a new, cutting-edge variant of the iPhone, called the "iPhone Z1". You are the marketing manager responsible for the successful launch of the iPhone Z1. The marketing objectives for this launch campaign are to generate awareness of the iPhone Z1 and drive its sales. As the marketing manager, you need to perform the tasks below as a part of the overall marketing plan. Use your creativity to think of the attributes and features that the iPhone Z1 should have and state any assumptions that you have made to perform these tasks

Question" Describe Apple's branding strategy based on internal and external brand elements and how they would apply to the iPhone Z1 (branding)