Question: A marketing program is a plan that Blank _ _ _ _ _ _ . Multiple choice question. integrates the marketing mix to provide a

A marketing program is a plan that Blank______.
Multiple choice question.
integrates the marketing mix to provide a good, service, or idea to prospective buyers
links the organization to its individual customers and other stakeholders for their mutual long-term benefit
identifies one or more specific groups of potential consumers toward which an organization directs its efforts
defines the unique features and benefits of all of an organization's product offerings

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