Question: A marketing program must connect an organization with its customers. In this exercise, we will investigate marketing programs, the marketing mix, and the important concept

A marketing program must connect an organization with its customers. In this exercise, we will investigate marketing programs, the marketing mix, and the important concept of customer value.

Effective relationship marketing strategies help marketing managers discover what prospective customers need. They must translate this information into concepts for products and services that the firm might develop. The marketing manager can then convert these concepts into a tangible marketing programa plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers. To better understand marketing programs, this activity will explore the elements involved in marketing products and services to two distinct car rental service segments. The first is the business traveler segment (customers traveling primarily for business), and the second is the leisure traveler segment (customers traveling primarily for leisure or relaxation).

A marketing program must connect an organization with its customers. In this

Premium Free Car Seat Saver Park Access Marketing Mix Element: Business Traveler Segment Leisure Traveler Segment Luxury Cars Product Strategy Gold Club Price Strategy Saver SUV/Minivan Promotion Strategy Free Car Seat Airport Hubs Place Strategy

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Accounting Questions!

1. Label the six phase changes of water on the diagram below (Figure 6.2). Solid Ice Liquid Water Figure 6.2: Phase Changes of Water. (Invisible) Gas Water Vapor

A marketing program must connect an organization with its customers. In this exercise, we will investigate marketing programs, the marketing mix, and the important concept of customer value....

Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You...

Multiple Choice questions: 1) __________________ is the set of benefits or values a company promises to deliver to customers to satisfy their needs (eg: tide detergent promises powerful, all purpose,...

Based on below case study answer the following : 1. Analyse and explain the key mistakes that were made by Henry Jurgens and Mike Yeo in dealing with Lily Lim (15 marks) 2. As Henry Jurgens and Mike...

Match each item on the left with its definition by selecting the appropriate number in the dropdown box for each term. Question 1 options: 12345 Marketing Mix 12345 Psychographic Segmentation 12345...

J. of the Acad. Mark. Sci. (2011) 39:158-174 DOI 10.1007/s11747-010-0227-0 Green marketing strategies: an examination of stakeholders and the opportunities they present J. Joseph Cronin, Jr & Jeffery...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the fiscal...

You are interested to acquire the following private equity firm. The private firm operates in Australia and its main business is in logistics. The current revenue is $15,500,000 per year. Given that...

Part I: Many believe that intelligence is indeed central to everything that the Department of Homeland Security does; elaborate on if you support this, and why/why not. Part II: Since the biggest...

Which of the following is true of manggement accounting information? It focuses on documenting past business ections of a firm It is prepared based on SEC ralss and FixcB eccounting principlos. It is...

If , after conducting a political risk assessment, a company decides not to do business in a country, that company may be said to be practicing _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ....

c. Acafeteriawhere healthy, nutritionally balanced foods are served

c. What steps can you take to help eliminate the stress?

c. Do you have a series of personal and professional goals that guide you in setting priorities for use of your time?